Bono Launches Charity Fashion TShirt with Help from Helena Christensen
Source: FemaleFirst.co.uk ()
Bono Launches Charity Fashion TShirt with Help from Helena Christensen
25th October 2007 11:16:57
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Bono has joined forces with Helena Christensen, Gwyneth Paltrow and Ben affleck to launch a charity fashion tshirt for a global poverty campaign.
This is the second year running that the specially designed the ONE T-shirt has been created for the ONE Campaign by Bono and his team to raise money for The Campaign to Make Poverty History.
This year model and photographer Helena Christensen captured the likes of Gwyneth Paltrow, Liv Tyler and Ben Affleck wearing the new T-shirt as part of the advertsing campaign.
The special-edition tees will are made from 100% African cotton and cost £28 each, £8 of which goes to the ALAFA fund (Apparel Lesatho Alliance for Africa).
The celebrities who took part in the campaign all customised their own T-shirt to suit their personality and they now available in an online auction on the Edun website. 100% of the money raised will go to ONE: The Campaign to Make Poverty History.
Caz Moss- Female First
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